The story behind Selector Clothing

About the Designer
Designer Sera Mitchinson`s career in clothing started with a childhood love for fabric and making dolls clothes. After studying tailoring and costume design at A.I.T, she opened a vintage clothing shop, worked in Film and Television wardrobe departments, then launching her label Selector Clothing. She shares her love of clothing with her three young daughters....

The Selector Story
From a grass-roots beginning in a garage overlooking lush wetlands on Aucklands South Kaipara, to a rail-side studio in Kingsland central Auckland, Selector Clothing reflects a love for the lifestyle in Aotearoa. From native NZ flora, fauna & wild-life, to culture, history and music as a constant source of inspiration, Selector Clothing is a fresh mix of street-wear and boutique fashion....